Marketing is one of those business and personal tools that have become really accessible. Thanks to social media and so many platforms to choose from, we are able to tap into the worlds of our target audience, and potential client base with, literally, the touch of a screen.
But, if you are launching your online campaigns soon, there are some elements of social media marketing that you should consider before taking the plunge.
Possibly the biggest point is that marketing is not advertising. Marketing usually does include advertising, but it also includes all publicity that you do for your brand. So, by chatting to your page followers, helping that elderly client to the car, answering those questions and sharing that entertaining and valuable content, you are putting your brand out there for the public to consume.
Being in the public eye means that you need to know what it is that you and your brand stand for. Set realistic goals for tone, energy and output so that you can be consistent, and be sure to be your authentic self.
