What’s your vibe?
Knowing what LOOK you are going for with your branding will go a looooong way in helping portray the kind of feeling you want for your business.
Decide on a colour scheme and try to stick with it throughout your online presence too. There is always scope for fun, playfulness and creativity within a colour palette so you don’t have to stress about being too limited, but your audience (and loyal supporters) will enjoy the security of knowing it’s YOU when they see your posts.
