If you are on the fence about including a blog section on your website, you won’t be for long. With so much information so easily accessible, you need to ensure that you are at the cutting edge of what your clients, current and future, are looking for. Why do you need a blog? Let’s dive right in!
Blogs give readers news, information, and updates about your business. They are also a platform for you to educate your audience about your products, and services and why yours are the best. Keep your blog updated to show visitors that your website is current and you are an expert in your field.
Having and keeping a blog on your website can work wonders for your business. If it is well-written and maintained, your blog can work tirelessly for you, attracting the right people to your website, getting you noticed by the search engine bots, educating your audience about what you offer, and showing the world that you know your stuff. Let’s look into all of this and how the Grammar Goblin can help with yours.
Blogs Attract the Right Audience to Your Website
When we mention blogs, we don’t mean a daily update on what you ate for breakfast and how your kids are behaving. (Unless that’s what’s going to sell for you!!) We mean the kind of posts that use researched keywords, and great writing techniques to get the right kind of people onto your website.
Blogs are a great way to attract the right kind of audience to your website, because they provide answers to specific questions your target audience is asking. When you have articles that are on-point, concise, and interesting, AND answer questions, you score serious brownie points in digital marketing land.
Having blog articles that are helpful, entertaining, and show your expertise, help your clients to find you, without you having to go out and advertise to the masses. Your articles are written specifically for you, with your clients in mind, and this means that when the right people find it, they are more likely to stay.
Another way having a blog helps attract the right audience to your site is by using SEO. SEO, or search engine optimization, is a specific way of writing articles that makes those search engine bots go crazy. Blog articles that answer direct questions in a concise way make bots fall in love with you. When the bots love you, you rank higher, and who doesn’t want that, right?
So, having a blog that is engaging, educational, fun, and professional can go a long way in attracting the right audience to your website and, hopefully, convert them to paying clients.
Blogs Help Educate Your Clients
Look, you know what you offer, and we know that you know what you offer, but does the general population know?
Keeping a blog may seem like a tedious job, but it’s actually a fantastic way to educate the public and your clients about your products and services. Image having an article written per item you sell, or service you offer. Within a few months, your blog will be bursting and your audience will have a wealth of knowledge to learn from you.
Your blog can teach people about what you offer, but also a few more gems:
- Why you do what you do
- How your business came about
- Your vision for the business
- Your values
- The culture you want to portray
- Your staff members or yourself, or both
- The personality of the business
- Work you do in the community
- What problems your business solves for your clients
- Your unique selling point
- And so much more!
Leo Buscaglia said: “Change is the end result of all true learning.” Imagine a world where you can educate your dream clients about what you offer, why they need it, and everything amazing about your business. Now imagine your perfect client, stocked up with knowledge and full understanding of who you are, what you offer, and why they need it, becoming brand ambassadors and lifelong supporters of your business.
Now know that all of this is possible by creating and maintaining a humble, yet well-done blog. The blog is the “true learning” you provide your audience that leads them to take action and support your business.
Blogs Show the World That You Are an Expert in Your Field
There is not much better than being able to show off that you know your stuff. When you provide blog articles that are written well and give clear answers to your audience, you show the world that you are an expert in your field.
Whether you are selling pool filters or Yoga retreats, this trick works in the same way. Write, or have someone write, about as many areas of the business as you can and show off all that knowledge, wisdom, and experience that you have gained.
How Can the Grammar Goblin Help with Your Blog?
If you are an expert in your field and want to have a blog, but are not a writer, the Grammar Goblin is here for you. Choose from our price packages and enjoy the comfort of having a professional blog writer provide your articles for you.
You can send us the topics, or leave it to us, have us write using an SEO format, or a creative flow. You can even choose to have us provide images for your posts or not, depending on your needs.
This is literally what we do, so we love it, and love to write for you, in your style and with your voice. One of our major superpowers is empathy, and this means that we are able to fully understand you, your audience, and the goals for your business, and let those shine through your blog articles.
Get in touch with us here, or email kelly@grammargoblin.co.za for our price list and let’s get your business noticed.
Conclusion
Blogs are a great way to get the bots and your target audience to notice and love your website. The more traffic you get, the more likely you are to convert readers into clients. Blog articles that are well-written and concise help you educate your readers about your business and set you up as an expert in your field.
To hire a blog writer for your business, bring us onto your team. Get in touch here, or email kelly@grammargoblin.co.za and let’s get your digital marketing fired up.
