If you are involved in the marketing world in any way, you have likely heard the term, SEO. But with so many terms and acronyms flying around in every direction, it can be a little confusing to know which means what, what you need, and what you can leave to someone else to get done. The truth about marketing, though, is that SEO is one of those that we all need. So, what is SEO?
SEO, or search engine optimization, is a collection of methods used to help web articles rank higher on search engines. Higher-ranking articles lead to more clicks which could lead to more sales. Articles are ranked according to how successful they are at giving readers what they are looking for.
As Search Engine Land so aptly put it, we can imagine all the web articles and pages of the world as one huge library. If you have spent a considerable amount of time researching and writing an article, I’m pretty sure you would like it to be in a prime spot. Among millions of other pieces, how can you get yours noticed? A big part of the answer is SEO. Let’s look at SEO in a little detail and see what it is, what SEO blog posts are, and how you can use SEO to benefit your business.
What is SEO?
SEO stands for Search Engine Optimization. It is what we content writers use to optimize our articles for you, to ensure your article ranks high on Google and other search engines. If you have ever Googled yourself or any of your online work, you know that burning desire to be on top, or at least on the first page of the search results. Other than paid advertising, SEO is what gets you there.
SEO is considered a method for organic growth. Organic means you do not pay for it, but, in my humble opinion, it may be free, but using SEO is definitely playing the game and using the technology of search engines to your benefit. In a world bursting at the seams with marketing material, I say do what you can to stand out!
How Does SEO Work?
Let’s imagine all the articles ever published online as being housed in a humungous library. This library is called an index. The articles are put in the index (library) by bots that crawl between websites, collecting information. Next up, a set of algorithms act as a librarian. They analyze every single piece that enters the index and categorize them in an order that will help readers find exactly what they are looking for.
The ranking is decided by a complex set of rules, but the main one to keep in mind is user experience. If you type a topic into a search engine, like Google, and the results have misleading titles or turn out to be unrelated, you will lose interest in using the search engine, right? Well, that’s exactly what search engines, like Google, are trying to avoid.
By ensuring that users’ experience comes first, they ensure their own longevity and the dignity and success of those publishing articles that hold value. Basically, the library has a very dedicated librarian who knows exactly which books have what you are looking for.
How Can SEO Benefit My Business?
Basically speaking, by optimizing your website, and the articles you publish, you pave the way for your site to be noticed more, visited more, and supported more. SEO is a great marketing practice and a great benefit is that it’s free! In contrast to paid advertising, using SEO methods to get more traffic and visibility is considered organic.
By using good SEO practices, and ranking higher on search pages, your business gets seen. The more quality answers you provide to your readers’ questions, the more respect you begin to enjoy in your field. Part of digital marketing is showing your audience that you are an expert in your field. By having articles that show up first when the topic is searched, and by having a quality website that houses a host of other quality articles, you literally set yourself up as an expert in what you do.
SEO is also a great way to optimize your website in general. If you are working, or re-working your web pages for your business, it’s a great idea to take the time to research keywords in your field and to insert those into your landing page, etc.
One of the factors that improve your site’s listing on the index is ease of use. If your user experience is smooth, quick, and provides all the answers, you will score some serious bot points. Since the bots are like library prefects, you want to make them happy to give the librarian (algorithms) a chance to check you out.
So, how can SEO benefit your business? It will help you get noticed, remembered, visited, supported, and set up as an expert in your field. (Pretty cool, huh?)
What Are SEO Blog Posts?
Without giving too much away, (ahem!) a blog post that is written using SEO techniques is one that is geared to get you seen. Although SEO alone may not get you to number one, it goes a long way. When we write a blog post using SEO techniques, we basically give Google what it wants. We use Google’s hopes and dreams as a template and write your article to make it happy.
When you are deciding what to write about, it’s important to do a little research on what your target audience is interested in and is asking about. Once you have a set of topics in mind, we, the content writers, set to work to make them come alive. We use a few set templates and your keywords to make sure we are giving your readers exactly what they are asking for.
We also use great writing and editing skills to make sure your posts are well-written, to the point, and full of value.
SEO blog posts are a great way to keep your website current, your keywords active, and your audience finding more reasons to visit your site. Having current blog posts, in general, is a good way to show your audience that you know what’s happening in your field and that your business is active and inspired. Having blog posts that are loaded with the keywords they are looking for, set out in a way that is easy to read and navigate, and packed full of genuinely useful information is a perfect recipe for success.
Conclusion
SEO or search engine optimization is one of those tools that are free and amazing and that not everyone knows how to use. With a little extra work, using SEO for your website and blog posts can have real, lasting, and impactful results for your business.
If you would like to hire an SEO blog writer for your business, give us a shout. We are a button away and genuinely LOVE to see you succeed. It’s literally what we do and our absolute pleasure.
Chat to us today to get a writer on your side.
