One of the main services we offer, and absolutely love, is content writing. With so much out there in terms of marketing, blog posts, information (and misinformation), good, solid content is really a great way to get your business noticed and respected as a leader in the field. But, when we say we offer content writing, you may be wondering what content writers actually do. We are here to clear up the confusion and give you the run-down.
Content writers are responsible for the written content that your clients see. We research your business and brand to write marketing material that will get you noticed. We enable you to engage with your clients and build relationships with them while establishing you as a leader in your field.
When you picture a writer, what image comes to mind? For me, even though I am a writer, I imagine a smoke-filled room with a crazed writer hunched over a typewriter. Scrunched up pages everywhere and coffee being guzzled while masterpieces spew from the machine on the desk. In reality, for me at least, it’s a little different. When I am writing content, it’s usually with the coffee of my imaginary writer friend, but also with a whole lot more. Let’s look at what it is that content writers do when they are on your team.
What Do Content Writers Do?
If you are wondering what it is that content writers do, you are not alone. Our job is a little blurry to some and so it can be difficult to know whether or not you need us for your business. Let’s look at a general job description for a content writer before we delve into if you need one or not.
1. Research
The first step in our content writing journey is to do research. Like, a lot of research. If we are writing for you, we will research you, your brand, your clients, your competition, your industry, and your related industry. We will read as much as humanly possible about what you do and what you are all about.
We take our research even deeper when we are writing individual blog posts. When we have topics, we research each one, as well as what’s trending so that we can advise you on other topics you might like to do.
Luckily for us, writers usually like reading, and this passion for words serves us well when we are writing for you.
2. Generate Ideas
You may have a list of set topics you would like us to write about, or you may have no ideas at all. Either way, a content writer is responsible for helping you come up with some awesome ideas. Since our job is to get your business noticed, and your audience engaging with you, we keep our focus on representing you in the best possible way to do just that.
At times, we will generate ideas from what you have given us, and at other times, we will have light-bulb moments based on current trends or things your audience has been saying. We love to work with you, as a part of your team, and use our creativity to help your business grow.
3. Proofread
Once we have written content for you, whether it’s captioning for social media, blog articles, emails, or flyers, we take great pride in making sure it’s absolutely perfect. When we are proofreading, our inner Grammar Goblin takes over and points out every little mistake. That means that our work comes out looking amazing every, single time.
4. Use SEO Tools
SEO is how we get search engines to notice you and rank you high on the results pages. By using our SEO tools for writing, we are able to create blog posts and web pages that the bots will love. The more the bots love you, the more opportunity your perfect audience has to notice you.
We have trained in writing SEO blog posts of various lengths and in various styles, so whatever your need, we can write it for you and keep it SEO strong.
5. Promote Content on Social Media
Let’s face it, without social media, your business is not likely to be noticed or followed. Although social media is largely about images and video, did you know that the words you use make a big difference in how those images and videos come across?
Having well-written content on your social media posts helps your audience to understand who you are, what you stand for, what the spirit of your brand is, and whether or not they can trust you. Social media also needs good keywords and hashtag research and a content writer will do that for you, too.
6. Ensure Brand Consistency
When we write for you, we consider ourselves a part of your team. That means that we become fully immersed in your brand identity. The look and feel of your brand are communicated in a few ways. Some of them are:
- Fonts
- Writing style
- Tone
- Choice of vocabulary
- Colours
- Images
- Values
- How you respond to questions or complaints
Content writers understand all of this and ensure that your brand identity is uniformly communicated across all platforms and in every piece of communication with your clients, other businesses, and within the business.
Ensuring your brand consistency means keeping the culture and values of your business alive, dependable, and easily identifiable for those wanting to support you.
7. Update Your Website
Having a website means that you need to keep it alive. As part of a content writer’s job, we update your website with any new information, changed information, and news. Since we have knowledge of good SEO practices, we are able to word your landing pages and blog posts to keep your audience entertained, learning, supporting you, and coming back.
Content writers are here to walk this journey with you, as your business grows and blooms into the success you are dreaming of. We are a part of your marketing team and our goal is to use our knowledge of writing and marketing to help you succeed.
Do I Need A Content Writer?
The short answer is yes. But there are some business owners who don’t need a content writer. If you are a business owner but you are also a great writer with an eye for marketing and SEO, then you probably don’t need us. If you are a business owner who is feeling a little overwhelmed at the thought of having to market, write, proofread and come up with ideas as well as run the actual business, then you do need a content writer.
Imagine being able to focus on the business side of your business and having a professional on your team to handle how your business comes across to your target audience. Imagine having a professional writer by your side to write your blog articles, web pages, emails, marketing copy, and more. If imagining this makes you breathe a sigh of relief, then you would benefit from having a content writer.
Since we can work for you short or long-term, you may wish to consider hiring a content writer to work on your website and a few articles for you at first. If you enjoy working together and can see the benefits of having a writer on your team, you can always extend the contract.
Conclusion
Content writers form an integral in any marketing team. We provide the written content that your target audience, existing and potential clients will read. We help to demonstrate your brand identity, culture, and values and ensure that your business gets noticed, ranked, and supported. By posting regular, quality content, you allow your business to shine and you also give your audience the opportunity to engage and interact with you.
